Pineapple regularly runs tactical social media competitions around key calendar events such as the Festive Season, Easter, Black Friday, Valentine’s Day, and Januworry. The purpose of these competitions is to surprise and delight customers with fun engagement mechanics and giveaway vouchers ranging from R1,000 to R3,000.
Typical mechanics include:
Guessing a car from headlights or an emoji
Answering a themed question (e.g., “Which car would you buy this Black Friday?”)
Tagging friends, liking the post, sharing, or following Pineapple
Winners are chosen via random selection using an online random comment picker.
These competitions are fully managed by the Marketing & Social Team.
Question: What is the prize for Pineapple’s social media competitions?
Answer: Prizes vary per campaign but typically include R1,000–R3,000 Takealot vouchers or similar digital vouchers.
Question: How do I enter a competition?
Answer: Entry mechanics depend on the specific post, but usually include actions like:
Answering a question or guessing the correct answer
Tagging friends
Liking or sharing the post
Following Pineapple’s social accounts
Always check the instructions on the specific competition post.
Question: Which platforms does Pineapple run competitions on?
Answer: Instagram, Facebook and X (Twitter).
Question: Who can enter?
Answer: South African residents aged 18 years and older with a valid email address and active social media account.
Question: How is the winner selected?
Answer: Winners are chosen randomly using an online random comment selection tool.
Question: How will winners be notified?
Answer: Winners will be notified by a comment from Pineapple on their original post or entry, instructing them to send a Direct Message (DM) to Pineapple's social media account.
In the DM, winners must provide the following three details:
Full name
Email address
Contact number
The Marketing Team then emails the voucher to the winner.
Question: Why did a Key Accounts/Support agent respond to my Direct Message?
Answer: Pineapple’s Meta and X inboxes are routed through Intercom. Customers may be automatically picked up by our agents.
Don't worry — Marketing still manages all competition matters behind the scenes.
Question: How long does it take to receive my prize?
Answer: Winners are usually contacted within 5–7 working days after the competition ends. Prize delivery is via email.
Question: Can Customer Service help me with competition questions?
Answer: No — competitions are managed only by the Marketing Team.
The approved Customer Service response:
Standard Response: Hi there! 👋 Thanks for your message. Our competition is being handled directly by our Marketing team. Someone from Marketing will contact you directly with any updates or assistance. If there’s anything else Pineapple-related we can help you with, we’re here for you! 💛
Question: Can I win more than once?
Answer: Yes — but not within the same competition campaign unless otherwise stated.
Question: Are prizes transferable or refundable?
Answer: No. Prizes are non-transferable, non-refundable, and cannot be exchanged for cash.
Question: Do I need to be a Pineapple customer to enter?
Answer: No. Anyone can participate unless specified otherwise.
Question: Why was my comment/entry not counted?
Answer: Only entries that meet the full requirements listed in the original post are valid.